You hustled for that email address.
Don’t lose it over a sloppy message.
I know. You put hours into your messaging. You proofread it 50 times. The ANXIETY you felt before you hit send? I’ve been there. I am certain your content is on point. But can I let you in on a little secret?
Your job isn’t done at crafting the perfect message.
There is a lot to read out there. And in this crazy sales culture we live in, people are used to having things packaged just for them. If your email isn’t as gorgeous as the landing page you used to attract them, chances are it won’t get read.