Traci is a multi-faceted, extremely talented, highly-educated woman with a huge heart, and a two-pronged mission to match. Creator of both a coaching practice rooted in love, and a nature-based school that’s taken on a life of its own, Traci tasked us with creating one brand to hold them both.
A PhD, a big heart and a coaching idea rooted in love.
Branding, two websites, enrolment funnels, booking, forms and email.
About 4 months per site … and lots of projects in between.
We’re comfortable working across many platforms, depending on what will get us to the goal in the best way. For Traci, that meant combining:
Traci came to us to launch TheLOVEProject365, a coaching practice for women in midlife built on a practice she’d done before: writing every day for a year, exploring love through words and photography. She wrote every word of the site herself, and we built a brand around her, using illustrations instead of photos of specific women so every visitor could see herself there.
When she opened Walnut Forest Academy, a nature-based, child-led school, we duplicated that foundation and adapted the brand, switching to mostly photos so the two felt connected but distinct. Traci is the common thread. Jotform handles applications, Kit handles email, and everything talks to everything else.
Walnut Forest Academy has been warmly embraced by its community and has already grown into a second location, serving JK to grade 2 at the original site and grades 3 and 4 at the local community hall. It’s still growing. Through plenty of ups and downs, Traci has built a sustainable, beautiful school and found her reason for being here. Whenever she has a new idea, we just add it on.
