Portfolio

paul m. hecht

Some clients bring an idea. Paul brought a whole blueprint, already drawn up in his head after decades of teaching real estate. He just needed someone to build it.

Website design for Paul M. Hecht, a multi real estate coach in Nelson BC.
at a glance

project snapshot

starting point

An impeccible reputation and a published book, but no email list and a severely outdated website.

what we built

A fresh website, funnel system, masterclasses, immersives, a 6-month program & marketing materials.

our timeline

From zero to a full funnel system in year one.

platforms used

what makes it all work

We’re comfortable working across many platforms, depending on what will get us to the goal in the best way. For Paul, that meant combining:

the story

warming up a five-figure offer.

After decades of teaching real estate for a large company, Paul stepped out on his own to launch a 6-month apprenticeship that teaches regular people to buy multi-family real estate and build real wealth. To promote it, Paul mapped out one of the most ambitious marketing endeavours I’ve ever seen. Then we built it.

The result was a free travelling masterclass, live across the country and online. That led to a series of full-day immersives where people try the first day of the program. And then of course, there was the flagship program itself.

Each step has its own Kajabi funnel, and every one was Paul’s idea. He has an excellent mind for marketing; we turned what he could see in his head into a system that works.

The Result

from blueprint to business

Paul’s first year was highly profitable, and his fast-growing audience now lives in one place. Working with him keeps us on our toes, and we love it. Wherever we’re headed next, it’ll be high-speed, fun and incredibly helpful to the people he serves.

testimonial

paul's take

“I can discuss any project with [Lora] and it’s like she’s already two steps ahead thinking about the layout, the sequencing, the autoresponders and the thank-you page to go with it. She approaches every project like it’s her own business and usually ends up better than what I had envisioned myself. High recommendations.”