A retired firefighter, a lifelong Pilates instructor and perimenopause walk into a studio. The result? A membership that burns in all the right ways and fights the hot flashes too.
(BIG) idea only. No list, no website and no tech experience.
Brand, website, membership, payments, email.
About 5 months from start to launch.
We’re comfortable working across many platforms, depending on what will get us to the goal in the best way. For Beth, that meant combining:
As a firefighter, Beth spent 30 years running toward fires. She showed up with a big dream for an online Pilates studio for women in perimenopause and menopause, and the confidence to match. So much confidence that it never occurred to me to ask if she was comfortable with tech.
She wasn’t. No list, no Zoom account, and she’d never taught a class online. But her willingness to learn was nothing short of remarkable. While we built her business, we also practiced leading classes on camera, sorted out audio and music licensing, and walked through Zoom for the very first time. By launch, she was leading classes like she’d been doing it her whole life.
Beth made sales right out of the gate. Since then, she’s grown her mailing list and Instagram from zero and launched Let’s Talk, a monthly evening with guest wellness experts that adds value for members and brings in new audiences. We still manage her membership and build whatever she needs next.
“When I decided to bring my business online, I had plenty of experience in my field but zero knowledge of the digital world. Lora was truly a lifesaver. There were times when I felt overwhelmed and wanted to give up, but Lora was incredibly uplifting, supportive, and encouraging. Her professionalism and creativity shone through as she built my website from the ground up, helping me successfully launch my first online workshop. She is truly exceptional at what she does!”
