What makes a great company great?
Over the past month I’ve been working with my 14-year-old daughter to put her business together. I knew it would be a fun project for us to do together, but I had no idea how much I would learn from her about business as we did it.
Ruby is an incredible baker and there’s nothing new about that. Over the past two Christmases, she’s offered a cookie subscription, and they were so well received, she’s decided to create an ongoing baking business.
Initially we put together your typical ecommerce website – here’s what we make, here’s how you buy it. That’s how online business is done, right? Open all hours, available to anyone – the goal of a business is to make as much money as you can, right?
And in business beggars can’t be choosers.
So when she started asking questions like, “What if someone orders 6 of 5 different products? Do I want to make 5 whole batches only to sell 30 items?” I wasn’t surprised because of who she is and how we operate…
… But I was surprised to hear it in the context of building a business.
In the end, we created something that is 100% built within her boundaries. I’m sure it helped that my mama-bear was floating around in the background, but honestly she led this thing like the natural CEO she is.
If you want to get to enjoy these incredible baked offerings, here’s how you do it.
Go to her website.
Get on her email list.
Wait for her to send you an email with what’s on the menu.
Place your order by the deadline.
Wait for your delivery date.
Because guys, the saying is true but we’ve been reading it backwards: Beggars can’t be choosers.
Because choosers don’t beg. 👊 👋 🎤
Branding, Copywriting, Ecommerce, Web Design & Parenting
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